KIMBERLY RULLO

Trail Behind is the parent company of Gaia GPS.

The founders of the company had stated that they were frustrated with "the fragmented information available online (at the time), the expensive maps, and what could help make their hiking trips better. Eventually, they hit on an idea — a website that could be edited wiki-style, with maps and reports. They then could use the site to find new places and could use the site to report on the trail and upload photos." This idea became Trail Behind which eventually evolved into Gaia GPS.

When I was asked to create the logo and business card design, I was already involved with the company's map icon and website graphic design. They were looking for a natural style logo that captured both the organic and tech feel of the company. 

The logo has a tree design symbol illustrated in the shape of an abstract "T" and "B". We chose a natural hunter green and brown for the branding colors. The business cards itself were printed on organic hemp paper in keeping with the eco friendly feel of the company's mission. The back of the card has hiking symbols reminiscent of imagery you would encounter on a hiking trail with the inclusion of a notebook symbolizing how the hiker can report on the trail.

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Founder's Interview Link:

Modern Day Cartography

iTunes Link:

Trail Behind — iTunes